Apple’s NeXT move
In the late 1990s, Apple was in bad shape. Its image was tarnished, its market share was decreasing, and Windows NT and Windows 95 had actually exceeded the aging Mac OS in features and technology which was shown up at a local tech and innovation event.
Apple’s top-secret new OS, code named Copland, may make Apple business leaders in the technological market again if it ever delivers. After 10 years of advancement, it had swelled into an overambitious boondoggle.
In 1996, with no release date for Copland in sight, then-CEO Gil Amelio made one of the toughest choices in Apple’s history. Deserting the Copland money-pit, he got upstart NeXT, which not only had its own, Unix-based OS that could be customized to run on the Mac however likewise Apple co-founder Steve Jobs as its CEO.
Reunited, Jobs continued to transform Apple. His successes consisted of not just Mac OS X, however the iMac, the iPod, and a winning line of servers, workstations, and portables. The decision did lead to Amelio’s departure, but the legacy of his NeXT move is a drastically different Apple than the one he joined.
Microsoft Office’s dominance takes form
If you had a PC on your desk in 1986, chances are you were writing or crunching numbers on either WordPerfect or Lotus 1-2-3. Quick, lean, and full-featured, these programs were among the very best that DOS needed to offer. They were so good, in fact, that couple of businesses would dream of changing to the lackluster options from Microsoft.
Unfortunately, neither Lotus nor WordPerfect prepared for the success of Windows. They presumed that applications would determine users’ option of a running system, not the other way around. As users began clamoring for GUI-based software, Microsoft fasted to fill the void with Word and Excel.
By 1990, Microsoft was shipping both programs, together with the freshly presented PowerPoint, in a bundle, it called a ‘workplace suite’. Compared with the single-purpose, DOS-based software sold by Lotus and WordPerfect, Microsoft was providing Windows users a better deal. In the end, the former market leaders might have provided more functions, however, their choice to bypass early assistance of Windows was a costly one.
Apple flips its chip method
The Macintosh has constantly differed, even before Apple introduced it’s ‘Think Different’ advertising campaign in 1997. In defiance of the x86 platform’s dominance of the PC chip market, the earliest Macs used Motorola 68000-series CPUs. Later, when efficiency required an upgrade, Apple changed to the PowerPC, but the net result was the same: Macs and PCs were as essentially different as, well, apples and oranges.
However, Apple could not battle the tide permanently. Efficiency bottlenecks and high power intake dogged the PowerPC, and by 2005 its future as a general-purpose processor seemed uncertain. In June of that year, Apple’s conference speaker announced that it would begin delivering Macs based on Intel processors, ending 20 years of Thinking Different about CPUs.
In so doing, the PC processor market in effect ended up being a monoculture and a technology innovation. Practically every mainstream computer you can purchase today is based on Intel’s architecture. Macs can even run Windows. But it’s okay, Mac fans; if exactly what’s inside doesn’t make you feel various, how it looks still can.